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persuasion

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Carotid Ultrasounds are a Business

submitted by: admin on 09/19/2013
How information is presented to a patient has a lot to do with what choices they make for treatment of carotid artery lesions. When subjects were given descriptively rather than statistically, they tended to choose surgical remedies. There are many screens for arteriosclerosis that lead to more surgical business. In asymptomatic patients the carotid ultrasound...

Selling Cancer Screening

submitted by: admin on 06/18/2016
  Medical professional groups and cancer advocacy groups need to refocus on educating rather than persuading about cancer testing. The harms of screening have been largely dismissed. It is easy to sell screening, just magnify the benefit, minimize the cost, and hide the data about their value. These tests are big business and there are conflicts...

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